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Making a Strong First Impression: Cover Letter Do's and Don'ts

Your cover letter often serves as the first point of contact between you and your potential employer. This document, when crafted effectively, can leave a memorable impression, making you stand out from the crowd of applicants. To ensure you make the most of this opportunity, here's a guide to the do's and don'ts of cover letter writing.

Why a Strong First Impression Matters

The goal of your cover letter is not just to restate your CV, but to provide a glimpse into your personality and your fit for the job. Therefore, creating a positive first impression through a well-crafted cover letter is crucial to advance in the hiring process.

Do's of Cover Letter Writing

Do Customize Your Cover Letter

Every job application deserves a unique cover letter. Tailor your cover letter to the specific job by using the language of the job description and the company's values.

Do Keep It Professional

Maintain a professional tone throughout your cover letter. While it's essential to let your personality shine, remember that you're communicating with potential employers.

Do Showcase Your Skills and Achievements

Leverage your cover letter to highlight your skills and achievements that are most relevant to the job description. Use concrete examples to illustrate how you've used these skills in past roles.

Don'ts of Cover Letter Writing

Don't Neglect the Basics

A well-formatted, grammatically correct cover letter is a must. Errors suggest a lack of attention to detail, which may be off-putting to employers.

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Don't Make It All About You

While the cover letter is about showcasing your skills and experiences, avoid making it all about your wants and needs. Highlight how you can contribute to the company's goals.

Don't Forget to Follow Up

While not part of the cover letter per se, following up after sending your application shows initiative and further expresses your interest in the role.

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Breaking Down the Cover Letter Structure: Do's and Don'ts

Knowing how to structure your cover letter can further enhance its impact. Here, we break down the key components of a cover letter and the do's and don'ts for each section.


Do: Try to address your cover letter to a specific person if you can find the hiring manager's name.

Don't: Use generic salutations like "To whom it may concern" if you can avoid it. It may make your letter seem impersonal.

Opening Paragraph

Do: Start with a compelling opening that grabs the reader's attention and gives a quick overview of who you are and the role you're applying for.

Don't: Make your introduction generic or vague. Avoid starting with cliché lines like "My name is…" or "I'm applying for the position of…"


Do: Use this section to detail your relevant skills and experiences. Provide examples and link them directly to job requirements.

Don't: Simply restate what's on your CV. Instead, provide more depth and context about your experiences and achievements.

Closing Paragraph

Do: Recap your interest in the role and the company. State your availability for an interview and express your intentions to follow up.

Don't: End abruptly without a clear conclusion or a call to action.


Do: Use a professional sign-off like "Best" or "Sincerely", followed by your full name.

Don't: Forget to include your contact information below your name.

By ensuring each part of your cover letter adheres to these do's and don'ts, you can craft a well-structured, impressive letter that leaves a positive, professional first impression.

Pro Tips for a Winning Cover Letter

Capture Their Attention

Start with a powerful opening line that immediately captures the reader's attention and piques their interest in you as a candidate.

Keep It Short and Sweet

Your cover letter should ideally be no longer than a single page. Keep your sentences concise and to the point.

Close with a Call to Action

End your cover letter with a proactive statement, expressing your desire for further discussion and your intentions to follow up.

Final words

By adhering to these do's and don'ts, your cover letter will make a strong first impression, setting you up for success in your job search. A well-crafted cover letter not only highlights your qualifications but also demonstrates your passion and fit for the role, leaving a lasting impression on the hiring manager. Remember, the key is to stay genuine, st


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