As Fratres helps job seekers to advertise for their skills and talents to get a job, it   also guides employers to follow the best tips to select the best candidates. Writing a job advertisement is not just a couple of words like developers wanted, lawyers waned. Obviously, it is not like this. There is an art and a strategy in writing a job advertisement. Let’s get started!

Is a Job Advertisement Necessary?

The job market requires a way to communicate between employers and employees. Employers usually sell a position for a specific number of candidates. This advertising is an important step for many companies and institutions to specify what they need and what they can give in exchange. Effective job advertisement saves time and effort, as it facilitates recruitment. How do employers know that they are sending an interview invitation to the right person? How do applicants get access to the right job? All these issues can be solved through a job advertisement that puts the peace of puzzle in its right place. As you can see a job ad has many benefits. Let’s list some of them.

-A job ad gives a professional, nice image about the company or the institution.  It enables applicants to feel that they are applying for a trustworthy source.

-This advertisement includes specific information that targets only the people who meet the job requirements. Therefore, employers need to write a specific description of the qualifications and skills to reach a sufficient number of suitable candidates.

7 Biggest Challenges Employer Face Today

Tips for writing a job advertisement.

Do you want to write a job advertisement in a newspaper or on the internet? .. Professional advertisement is not the same through time. 

Back in the days a job advertisement used to be posted as a general ad including only:

The position and the company’s contact information, in a very small space on a newspaper job offer’s page.

Now, within this advanced technology there are:

• Job search engines in which employers post their job ads such as Indeed, LinkedIn, Fratres.
• Job templates that employers can download in which they can creatively reorder all the information related to a job position.

What is a Job Profile?

Now, let’s start preparing for the job advertisement  that you need to post.

1.Choose a Job ad Template

The way your advertisement looks can work on attracting the required applicants.  Specify your job category; contractual, home-based, full-time, etc…check the different templates for job ads 

2.Consider a Nice Job Title:

The way your job title is written can add more interest in the job you are offering. This is one of the important parts of the job ad. This title is the first thing that job applicants look at in the ad. A job title;

1. Should be capitalized
2. It is better not to write an abbreviated form of the job title.
3. It is also better to use the singular form such as, Sales Associate not Sales Associates.

3.Introduce Yourself/ Your project/ Your Company:

It is necessary to inform applicants who you are. This small intro identifies the hiring part. This paragraph should not be written in the 1st person narrator. For example, you cannot say; I am looking for sales associates or I am a manager. No!

You should rather use the 4th person narrator. To introduce yourself:

• Specify your industry ( cosmetics, food, health & beauty, books etc..)
• Include when you are active or in practice
• Your aims; client-centric, intellect, health service etc…
• Your achievements; awards, your ranking among others in the same industry.
• Your tagline: it is the sentence that your company uses to advertise for its services such as your fingers licking good!

We are a construction company, with more than 5 years in the building industry. Our aim is to reach global satisfaction and introduce our best services to our clients. With our intensive concern to offer safe and long-term guaranteed services, we have established international ties with companies overseas. We have been awarded The Best Marble Designs of 2016. For building projects, best space investments and eco-friendly materials, contact our company. When you say comfort and luxury, say us!

4.Introduce Your Position:

Now, after introducing yourself or your company, it is time to talk about the position. As your company has specified a field of activity, try to provide information on the nature of its work, in order to determine the people you are targeting. The more you offer details about the suggested position, the more you reach the greatest number of serious people, interested. Here is what to do in order to write these details;

-Simple information about the job.

-Schedule and working hours

-Services or goods provided by the employer such as paid holidays, free transportation, meal tickets included etc...

-State if training or apprenticeship is required. Specify whether this training is paid or not.

Describe the Perfect Match:

Now that the position is well introduced, let’s specify for whom this offer. Specifying applicants is a very important process in order to attract the necessary people.

-Put an age limit for your position, especially if your position is seasonal or doesn’t require a college degree.

-Describe the qualifications, skills and the level of experience required.

-List the roles that your applicants should do. For example, if you are advertising for a clerk position. Define what your clerk should do and what kind of responsibilities are included.

Inform How Applicants Can Apply:

After listing your terms and conditions for the suggested position, inform applicants how they can apply. You can put specific contact information for any inquiry or a link for direct online application.

A Job Advertisement Sample

(Put your job title: Sales Associate)

Introduce your company:Our company based at ABC has earned massive interests for recent years. Our established services and well-reputed company has reached the top ranking of best online stores, including our care for spreading well being and comfort. For more than 10 years, we have been behind the success of many brands and technical items to make people reach their targets, without any troubles or complications.

Overview: A sales associate is required to engage in our business strategies, maintain sales operations and drive people to subscribe to our sites.

Benefits:

We offer a welcome gift for our new associates:

-A nice uniform with our brand:

-A staffed office with a nice team

-Training is available for non experienced applicants.

-Transport: we carry you home

-Compensation for professional accidents: your life matters.

Requirements:

Education: Our applicant should be qualified with a high school degree or a diploma in similar fields.

Experience: from 0 to 3 years in the sales of retail industry.

Skills: excellent communication skills, written and oral, good customer-service, good attitudes.

Punctuality:

Personality: looking for motivated and flexible applicants.

Responsibilities:

Able to deal with clients and customers.

-Supervising agents

-Achieving the company's goals

-Managing financial transactions

-Engaging in increasing purchase amounts.

For more inquiries: contact us (company’s contact information)

Apply Now: (your companies email)